Winter Is Here | MGM Resorts International

With the world counting down to the final season premiere of HBO's fantasy drama, Game of Thrones, MGM Resorts forged a partnership with HBO by bringing cinematic legends together.

THE TEASE
We aimed to build anticipation leading up to one of the biggest stunts in Las Vegas history, all while keeping the main event a secret.
We created a series of mysterious videos, using key moments the audience has celebrated during the last seven seasons of Game of Thrones and connected them to Las Vegas. These videos were launched directly on our social channels and reach a massive audience will engaging them through suspicion.
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THE LIVE REVEAL
Without knowing what they were coming to see, the excitement of the teasers brought out more than 10,000 onlookers opening night.
For the rest of the world, we brought it LIVE.
THE MEDIA
The Fountains of Bellagio became a visual symphony of Game of Thrones composer, Ramin Djawadi's dramatic score. 
The world was in awe.
THE RESULTS
1.1 Billion - Earned Media Impressions
289 Million - Social Media Potential Reach
2 Million - Organic Video Views

Record-Breaking Engagement Rates
The Most Successful MGM Resorts Social Media Campaign of All Time
Notice: Information videos and statistics are gathered from MGM Resorts International. Click here to view the full case study.
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