Veterans Recruitment | Palmetto GBA

A case study highlighting the success and strategies of the Veterans Recruitment campaign

THE IDEA
At Palmetto GBA, many of our employees are veterans, and being so close to Fort Jackson Military Base, we wanted to reach the veteran audience to increase recruitment into the company.
THE CAMPAIGN​​​​​​​
THE RESULTS
12% - Campaign Engagement Rate
25,000+ - Social Media Impressions
1,500+ - Visits to Careers Page from Campaign
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